Project Snapshot

Harrell's Fertilizer
Lakeland, Florida

Project Completed On
August 2012
View Project

Services & Expertise
Graphic Design, Identity & Branding, Web Design & Development

Professional Services

The client’s words were music to our brand development ears: “We have an identity crisis.”

Founded in 1941 as a “mom and pop” co-op, Harrell’s is today a highly respected manufacturer of custom-blended fertilizer and distributor of turf and plant protection products. They serve the golf course, turf and landscape and horticulture industries.

Over the years, Harrell’s had used a variety of agencies to create their communication materials. Naturally, each of those agencies had their own ideas on how to show and tell the Harrell’s story. The result was that the “turf” of the venerable Harrell’s brand became infested with an evil pest: lack of consistency.