Project Snapshot

Client
Central Florida Visitors & Convention Bureau
Polk County, Florida

Project Completed On
January 2013
View Project

Services & Expertise
Ad Campaign Development, Graphic Design, Identity & Branding, Integrated Marketing Campaigns, Media Strategy & Buying, Social Media Initiatives

Industry
Tourism

Bringing visitors to, and encouraging overnight stays in, Polk County is the mission of the Central Florida Visitors and Convention Bureau. The agency is dedicated to giving vacationers complete travel planning assistance and up-to-the-minute information for their Central Florida vacations.

The arrival of LEGOLAND® FLORIDA in Winter Haven, along with exciting economic activity in the transportation, data, food ingredients and enviro-tech sectors, gave everyone in the county renewed optimism about the future of Central Florida’s Polk County. It was wisely decided that the bureau’s 2013 advertising campaign should reflect this excitement and optimism.

The momentum also brought about the initiative to create and launch a new integrated advertising campaign for the Central Florida Visitor’s and Convention Bureau.