Project Snapshot

Client
MIDFLORIDA Credit Union
Lakeland, Florida

Project Completed On
August 2012
View Project

Services & Expertise
Graphic Design, Identity & Branding, Integrated Marketing Campaigns, Social Media Initiatives

Industry
Financial

Putting a younger, socially attractive face on a traditional business model.

MIDFLORIDA Credit Union has been a CNP client and friend for over 25 years. Over that time, we’ve seen institution grow and overcome many challenges.

One of the most recent challenges involves the need to attract a younger audience in order to stay viable in the coming years. Traditionally, the credit union financial model has been – well – “traditional.” Naturally, young people want to align themselves with whatever’s cool, trending or anti-establishment.

The disconnect is obvious, but the question remained: what to do about it?