The definition of a brand is “a singular claim of distinction.” Without distinction your company and products could be considered “Brand X” or “Generic” or worse, a commodity. Branding your company is the first critical step in aggressive business growth.

Take this simple test to assess your brand’s distinction.

YesI don’t knowNot really
1. You have discovered what differentiates your company from your competitors.
2. Your distinction is recognized by all of your clients/customers.
3. Your distinction has value to your clients/customers and prospects.
4. All employees in your company are aware of this distinction.
5. New hires are trained to communicate your company’s distinction.
6. Your distinction is communicated clearly to prospects.
7. Your distinction is clearly communicated in your marketing materials.
8. Your distinction is scripted and utilized consistently.
9. Your product’s pricing strategy is based on client/customer perceptions of value.
10. Your brand receives adequate marketing support.
YOUR GRADE :

A : Congratulations, you are on the right track to distinction.
B : Good things going on, but your distinction is a little blurry.
C : Today, average means commodity. Work needed.
D : Cause for concern. Brand work needed immediately.

Every company can be an A, and we can help. Call us at 863-299-9980 to review your report card and the brand development opportunities that lay ahead for you.