Certified Brand Strategists (CBS)
A substantial number of communications companies and consultants claim to be “brand experts” though they have no training or experience in this area. CNP is the only agency in Central Florida whose principals are both Certified Brand Strategists. As a member of the Brand Establishment, CNP is part of a network of 35 firms across the United States and Canada who have completed extensive training in brand development. We offer clients an extra level of expertise and use a proven methodology to build brand value.
A brand is the least understood and most oversold expertise. It is not your tag line, your color palette, logo or vision/mission statement. The brand is who you are and what you do differently – Your Evidence of Distinction.
A brand is whatever separates your business or organization from its competitors, makes it stand out as extraordinary and is more valuable to the customer. Communicated effectively, it instills confidence in the purchase decision. It’s the sum total of all the perceptions you want the marketplace to have about your company at the moment of purchase decision.
A strong brand can:
- Increase profitability
- Support sustained growth
- Reduce vulnerability to competition and recession
- Increase the value of your company
- Increase your competitive edge
- Give you a “brand lens” through which to evaluate business decisions
- Improve the success of new products or services
- Increase customer loyalty
- Improve employee recruitment and retention
Our proprietary brand development process aligns your brand and business strategies to create a corporate asset that drives growth.