Your ad is a love note on the kitchen counter.  And your website is the bedroom overflowing with all the passionate things you are. If you try to put too much of the bedroom in the love note, you may look over-anxious, or worse yet – desperate. Naturally, the object of your desire will sense this and find a more confident, alluring lover.

Are you showing the most important thing in your ad? Readers are really only ever looking for one thing: themselves.