Blog

Musings and news-ings

Katrina Hill

Posted by on Monday, February 16, 2015

Advertising & Creative

One Thing Katrina Says About Advertising & Creative

Everyone wants to optimize their media budgets, but few put in the continuous effort necessary to properly understand their audience and measure ROI.  What isn’t measured cannot be managed.  If you are not researching and measuring, there’s no way to know what should be expanded, what should be cut  or how to act upon the data you have.

Alex Nikdel

Posted by on Thursday, February 12, 2015

Culture & Community

New CNP Offices, Coming This May

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We're excited to announce that we're expanding our existing office to include the previously unoccupied office space next door (on the corner of 4th Street NW and Avenue A NW).

Construction is already underway, and we anticipate a move-in date of early May.

The new office features 6,400 square feet of open-plan workspace, about 30% more than our existing space. Our staff and clients can look forward to break-out rooms, natural lighting and an open environment perfect for connecting and fostering creativity. Continue Reading…

The Hub and Spoke Model for Marketing: The Wheel is Still King

Hub & Spoke Marketing Model

No need to reinvent the wheel. It’s still awesome.

Digital footprints, driving traffic – we’re all on a mission to make our mark and constantly improve our online presences. A marketing strategy based on the Hub & Spoke model can help spread your top notch content across the web and around the (real) world. Luckily, the concept is simple. By making some simple tweaks to your advertising, marketing, PR and social media strategies, you’ll be better much equipped to manage your brand, build up its equity and expand your audience. The execution may require a little work, but the payoff is worth it in the end. Continue Reading…

Alex Nikdel

Posted by on Friday, January 23, 2015

Culture & Community

2015 Brings New Talent to CNP

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From the team at CNP, we want to wish you a happy 2015! We recently brought some new and energetic faces into the office, specifically on our Account Services team. You might just find yourself working with one of these newcomers! Welcome Mary Lynn and Maggie! 

Mary Lynn Babetski

DSC_0164Just spend a minute with Mary Lynn and her spirit and gusto for life will overwhelm a room. You can’t help but get just as energized about marketing, PR and advertising for your company as she is. Mary Lynn brings us over 15 years of PR and marketing experience primarily in the tourism and hospitality industry. Beyond being well-qualified in her field and in her life experiences, she brings a whole new dynamic to the Account Services team with her guidance, fun stories and “tough” love as we call it. Mary Lynn is our Vice President of Client Services and assists in brand strategy development, corporate communication practices and media planning/buying strategies. Learn even more about Mary Lynn and her spunky personality by checking out her agency profile. Continue Reading…

Mark Adkins

Posted by on Thursday, December 11, 2014

Advertising & Creative, Brand Development

Interview with a Stock Photograph

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I have no problem with the occasional, tactical use of high quality stock photography. But when stock photos become the default choice of imagery – especially those go-to clichés that have a built-in groan factor – I get really worked up. So much so that I can only find relief by imagining conversations like the following…

Interviewer: We’re talking today with “Businessmen Shaking Hands,” ostensibly the most famous stock photograph in the civilized world. How did you become so popular?

Businessmen Shaking Hands (BSH): Well, doesn’t everyone know that? I make a universally appealing visual statement in all languages.

Continue Reading…

AJ Heisey

Posted by on Thursday, December 4, 2014

Online Marketing

SEO Philosophy of Use

I Rank, Therefore I am

SEO is a turbulent river where the only constant is change. It's a frustrating truism that torments the analytical minds within the digital marketing industry. However, by abandoning the empirical and focusing on the theoretical, you realize the river has always been flowing toward the same mouth. Reflecting on this end destination can illuminate novel best practices and a map for future SEO navigation.

It’s easy to forget that philosophy and science maintain a symbiotic relationship. SEOs seem to spend a disproportionate amount of time trying to uncover how search engines work and what the engine’s spiders are seeking. We look at the hard-coded facts of the online world. We desperately gather information from past analysis, blending it with present strategy in order to affect future outcomes. We tend to focus on the science of it all. It’s easier to comprehend, easier to target and much easier to measure. We forget to take a step back and look at the larger picture, to practice my favorite aspect of SEO – philosophy.

Continue Reading…

Sam Mello

Posted by on Thursday, October 30, 2014

Software Development

Creating Sublime Text 3 Plugins – Part 2

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Remember that Sublime Text 3 plugin we started? Let's get that bad boy finished so you can get back to pranking your colleagues and then, hopefully, writing meaningful extensions to make your life easier.

Introduction

Thanks for joining me for Part 2 of this series. If you haven’t read Part 1, please do so or most of this won’t make sense. In fact, do it. DO IT NOW.

Continue Reading…

Martin Corbin

Posted by on Friday, October 17, 2014

Culture & Community

Time for a Frisbee Break

Frisbee Breaks at CNP • Clark/Nikdel/Powell

There are so many reasons why I love working for CNP but, above all, I love that our company’s personality and culture is what lays the foundation for the great (and often award-winning) work we churn out on a daily basis. Let’s face it – creative problem solving for clients isn’t the most back-breaking work, but it does keep us doing mental pushups pretty much 24/7.

We go home thinking about how to make our design concepts stand out more, which headlines will speak best to a brand’s position and what we can do to provide amazing results with each project we take on – we’re living our work every day of the week. It’s not necessarily something we can turn off and, as we all do, we tend to find ways to free up some mental storage space from time to time.  Continue Reading…

Josh Nederveld

Posted by on Tuesday, October 7, 2014

Web Development

Styling Radio Buttons & Select Boxes in Firefox

Your browser bugs will be exterminated! EXTERMINATED!! Photo Credit: ©BBC/BBC WORLDWIDE 2014

Your browser bugs will be exterminated! EXTERMINATED!!
Photo Credit: ©BBC/BBC WORLDWIDE 2014

Thanks to the miracles of CSS, there's not much these days that a front-end developer can't style: we can even put CSS gradients on pseudo-elements, which is pretty nifty.

But one thing, the one thing you should never try styling directly is a radio button. Your CSS hubris will tempt you to do so, but trust me: you’re only in for a world of hurt. I know you may have some questions:

Continue Reading…

Martin Corbin

Posted by on Tuesday, September 30, 2014

Culture & Community

Becoming a Tourism Marketing Professional

Don't get the wrong picture... it isn't all fun and games at marketing college.

Don't get the wrong picture... it isn't all fun and games at marketing college.

For the last three years I’ve been spending a few days each summer in Dahlonega, Georgia – not to enjoy the Georgia wine trail or to pan for gold, but to take part in Southeast Tourism Society’s annual Marketing College and to receive a Tourism Marketing Professional certification.

Held on the campus of the University of North Georgia, this three-year program gives tourism  professionals like myself the opportunity to learn techniques from all facets of the tourism industry. From generational marketing strategies to data and research, Marketing College introduces new insights from experts with real-world knowledge and experience. Marketing College has allowed me the chance to gain important insight into trends affecting the tourism industry. During my tenure as marketing manager at Bok Tower Gardens I was able to implement tourism marketing strategies to gain traction in positioning the National Historic Landmark to travelers throughout the Central Florida region. Now, since I joined the CNP team earlier this year, I’ll be able to continue to make a meaningful impact marketing our destination to Florida travelers with our partners at Visit Central Florida. Continue Reading…

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