Blog

Musings and news-ings

Alex Nikdel

Posted by on Friday, January 23, 2015

Culture & Community

2015 Brings New Talent to CNP

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From the team at CNP, we want to wish you a happy 2015! We recently brought some new and energetic faces into the office, specifically on our Account Services team. You might just find yourself working with one of these newcomers! Welcome Mary Lynn and Maggie! 

Mary Lynn Babetski

DSC_0164Just spend a minute with Mary Lynn and her spirit and gusto for life will overwhelm a room. You can’t help but get just as energized about marketing, PR and advertising for your company as she is. Mary Lynn brings us over 15 years of PR and marketing experience primarily in the tourism and hospitality industry. Beyond being well-qualified in her field and in her life experiences, she brings a whole new dynamic to the Account Services team with her guidance, fun stories and “tough” love as we call it. Mary Lynn is our Vice President of Client Services and assists in brand strategy development, corporate communication practices and media planning/buying strategies. Learn even more about Mary Lynn and her spunky personality by checking out her agency profile.

Maggie Ross

Culture2A recent college grad, Maggie is the youngest member of the team and fresh into the workforce. As CNP’s new Account Coordinator, she assists familiar faces Whitney and Katrina with their client work. In addition to helping out around the office, Maggie can be found learning even more about agency life than she even knew existed – such as how to throw a frisbee during frisbee breaks at the office or mastering her best poker face in a round of Werewolf after work on Fridays. She brings knowledge of online blogging and social media marketing to the team as well as degrees in Journalism, Advertising, Public Relations and Ad Design. Learn more about Maggie in her agency profile

Getting back into the routine around the office since the holidays is always a push, but the team came back with more drive than ever! We can’t wait to see what 2015 has in store for us. 

Mark Adkins

Posted by on Thursday, December 11, 2014

Advertising & Creative, Brand Development

Interview with a Stock Photograph

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I have no problem with the occasional, tactical use of high quality stock photography. But when stock photos become the default choice of imagery – especially those go-to clichés that have a built-in groan factor – I get really worked up. So much so that I can only find relief by imagining conversations like the following…

Interviewer: We’re talking today with “Businessmen Shaking Hands,” ostensibly the most famous stock photograph in the civilized world. How did you become so popular?

Businessmen Shaking Hands (BSH): Well, doesn’t everyone know that? I make a universally appealing visual statement in all languages.

Continue Reading…

AJ Heisey

Posted by on Thursday, December 4, 2014

Online Marketing

SEO Philosophy of Use

I Rank, Therefore I am

SEO is a turbulent river where the only constant is change. It's a frustrating truism that torments the analytical minds within the digital marketing industry. However, by abandoning the empirical and focusing on the theoretical, you realize the river has always been flowing toward the same mouth. Reflecting on this end destination can illuminate novel best practices and a map for future SEO navigation.

It’s easy to forget that philosophy and science maintain a symbiotic relationship. SEOs seem to spend a disproportionate amount of time trying to uncover how search engines work and what the engine’s spiders are seeking. We look at the hard-coded facts of the online world. We desperately gather information from past analysis, blending it with present strategy in order to affect future outcomes. We tend to focus on the science of it all. It’s easier to comprehend, easier to target and much easier to measure. We forget to take a step back and look at the larger picture, to practice my favorite aspect of SEO – philosophy.

Continue Reading…

Sam Mello

Posted by on Thursday, October 30, 2014

Software Development

Creating Sublime Text 3 Plugins – Part 2

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Remember that Sublime Text 3 plugin we started? Let's get that bad boy finished so you can get back to pranking your colleagues and then, hopefully, writing meaningful extensions to make your life easier.

Introduction

Thanks for joining me for Part 2 of this series. If you haven’t read Part 1, please do so or most of this won’t make sense. In fact, do it. DO IT NOW.

Continue Reading…

Martin Corbin

Posted by on Friday, October 17, 2014

Culture & Community

Time for a Frisbee Break

Frisbee Breaks at CNP • Clark/Nikdel/Powell

There are so many reasons why I love working for CNP but, above all, I love that our company’s personality and culture is what lays the foundation for the great (and often award-winning) work we churn out on a daily basis. Let’s face it – creative problem solving for clients isn’t the most back-breaking work, but it does keep us doing mental pushups pretty much 24/7.

We go home thinking about how to make our design concepts stand out more, which headlines will speak best to a brand’s position and what we can do to provide amazing results with each project we take on – we’re living our work every day of the week. It’s not necessarily something we can turn off and, as we all do, we tend to find ways to free up some mental storage space from time to time.  Continue Reading…

Josh Nederveld

Posted by on Tuesday, October 7, 2014

Web Development

Styling Radio Buttons & Select Boxes in Firefox

Your browser bugs will be exterminated! EXTERMINATED!! Photo Credit: ©BBC/BBC WORLDWIDE 2014

Your browser bugs will be exterminated! EXTERMINATED!!
Photo Credit: ©BBC/BBC WORLDWIDE 2014

Thanks to the miracles of CSS, there's not much these days that a front-end developer can't style: we can even put CSS gradients on pseudo-elements, which is pretty nifty.

But one thing, the one thing you should never try styling directly is a radio button. Your CSS hubris will tempt you to do so, but trust me: you’re only in for a world of hurt. I know you may have some questions:

Continue Reading…

Martin Corbin

Posted by on Tuesday, September 30, 2014

Culture & Community

Becoming a Tourism Marketing Professional

Don't get the wrong picture... it isn't all fun and games at marketing college.

Don't get the wrong picture... it isn't all fun and games at marketing college.

For the last three years I’ve been spending a few days each summer in Dahlonega, Georgia – not to enjoy the Georgia wine trail or to pan for gold, but to take part in Southeast Tourism Society’s annual Marketing College and to receive a Tourism Marketing Professional certification.

Held on the campus of the University of North Georgia, this three-year program gives tourism  professionals like myself the opportunity to learn techniques from all facets of the tourism industry. From generational marketing strategies to data and research, Marketing College introduces new insights from experts with real-world knowledge and experience. Marketing College has allowed me the chance to gain important insight into trends affecting the tourism industry. During my tenure as marketing manager at Bok Tower Gardens I was able to implement tourism marketing strategies to gain traction in positioning the National Historic Landmark to travelers throughout the Central Florida region. Now, since I joined the CNP team earlier this year, I’ll be able to continue to make a meaningful impact marketing our destination to Florida travelers with our partners at Visit Central Florida. Continue Reading…

AJ Heisey

Posted by on Monday, September 22, 2014

Online Marketing

How SEO is Like the Art of Bonsai

Photo Credit: Norio.NAKAYAMA

Aiming for all natural search engine optimization and organic growth? You should be. Cultivate your SEO skill-set by looking at the parallels drawn from the art of bonsai - an art where gentle guidance leads to wondrous developments.

How many times have you meandered past a juniper bush and not paid it any consideration? When have you walked by a meticulously maintained bonsai tree and failed to stop, even for just a moment, and reflect on its purpose and engage in the simplistic beauty? Exactly . . .

SEO is the art and science of tweaking a natural website to become more attractive to an expanded, collective and engaged audience. To entice this audience you need to first identify the primary source of information aggregation used over the past 20 years. Unless you’ve been living under the proverbial rock, then you know the answer is the Internet, and that the true answer is Google. So how do you trick Google into providing preferential ranking to your website? Continue Reading…

Alex Nikdel

Posted by on Tuesday, July 29, 2014

Culture & Community

CNP Makes Tampa Bay Business Journal’s List of Top Agencies

Clark-Nikdel-Powell-Top-Advertising-Agency

Last week, we were proud to learn that CNP was ranked # 17 on Tampa Bay Business Journal's list of advertising & marketing agencies.

Moving up three notches from number 20 last year, the list is based on the number of agency employees in the Tampa Bay market.   Continue Reading…

Sam Mello

Posted by on Tuesday, July 8, 2014

Software Development

Creating Sublime Text 3 Plugins – Part 1

st3

No, Python is not a large snake and Sublime Text is not an obscure reference to the 90's ska-punk band (at least not in this context). Rather, prepare to be amazed at the wonders of plugin development and making programs work for you.

Introduction

I’m writing this article in the hope that you (like me) are about to embark on a noble journey: the attempt to create your first Sublime Text 3 (ST3) plugin. Let me preface this article with the understanding that I am by no means a master ST3 plugin developer, but I will do my best to outline key points in the creation process that (to me) were a bit fuzzy. Continue Reading…

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