Blog

Musings and news-ings

Jarrett Smith

Posted by on Friday, April 24, 2015

Online Marketing

Smart New Travel Site Delivers Big Results

Custom Getaways photo

There’s no greater thrill than delivering a beautiful product that just plain delivers the goods. Whether it’s in the form of leads captured, time saved, or customers' delight, the slickest marketing in the world means nothing unless it brings home the bacon, and our new site for this luxury sports travel company does just that.

As the longest running official Tour de France tour operator, Custom Getaways creates extraordinary international travel experiences for cycling fanatics. With a badly outdated website and sophisticated competitors moving into their niche, owners Chris and Geraldine Hardy knew it was time to make a serious investment in their online marketing. Continue Reading…

Jarrett Smith

Posted by on Monday, March 30, 2015

Online Marketing

How Much Should Your Website Cost?

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It's a surprisingly tricky question to answer, but never fear, there are answers (ish) to be had.

How much should a website cost? It’s a question we get asked fairly often. It’s also a notoriously difficult question to answer, because just like buying a house, a car, or a college education, there are countless factors that can impact the final cost. Continue Reading…

Maggie Ross

Posted by on Wednesday, March 25, 2015

Culture & Community

CNP Takes Home Gold and Silvers at the 2015 Polk County ADDY Awards

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Between growing our team and preparing for our new office, we have been very busy … all while producing some exciting and now award-winning work for our clients.

The ADDYS is an annual award ceremony hosted by the American Advertising Federation (Polk County Chapter). Agencies and in-house creative teams in our region submit their hard work from the previous calendar year to be entered to win the titles of Silver, Gold, Best in Show or the highly coveted Benny awards (aka the highest scoring project in each category). Continue Reading…

Jarrett Smith

Posted by on Friday, March 13, 2015

Advertising & Creative, Online Marketing

4 Game-Changing Questions to Put Your Digital Marketing On Track

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Digital marketing elicits more shiny-object syndrome than any other set of marketing tools. Here's how to make sure you're not wasting your time.

The digital marketing space changes at a blindingly fast pace. And while being on the look out for the next big thing is an important part of the game, it’s always good to tap the brakes on that impulse every now and then to make sure you’re not blindly wasting your time. Continue Reading…

Katrina Hill

Posted by on Monday, February 16, 2015

Advertising & Creative

One Thing Katrina Says About Advertising & Creative

Everyone wants to optimize their media budgets, but few put in the continuous effort necessary to properly understand their audience and measure ROI.  What isn’t measured cannot be managed.  If you are not researching and measuring, there’s no way to know what should be expanded, what should be cut  or how to act upon the data you have.

Alex Nikdel

Posted by on Thursday, February 12, 2015

Culture & Community

New CNP Offices, Coming This May

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We're excited to announce that we're expanding our existing office to include the previously unoccupied office space next door (on the corner of 4th Street NW and Avenue A NW).

Construction is already underway, and we anticipate a move-in date of early May.

The new office features 6,400 square feet of open-plan workspace, about 30% more than our existing space. Our staff and clients can look forward to break-out rooms, natural lighting and an open environment perfect for connecting and fostering creativity. Continue Reading…

The Hub and Spoke Model for Marketing: The Wheel is Still King

Hub & Spoke Marketing Model

No need to reinvent the wheel. It’s still awesome.

Digital footprints, driving traffic – we’re all on a mission to make our mark and constantly improve our online presences. A marketing strategy based on the Hub & Spoke model can help spread your top notch content across the web and around the (real) world. Luckily, the concept is simple. By making some simple tweaks to your advertising, marketing, PR and social media strategies, you’ll be better much equipped to manage your brand, build up its equity and expand your audience. The execution may require a little work, but the payoff is worth it in the end. Continue Reading…

Alex Nikdel

Posted by on Friday, January 23, 2015

Culture & Community

2015 Brings New Talent to CNP

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From the team at CNP, we want to wish you a happy 2015! We recently brought some new and energetic faces into the office, specifically on our Account Services team. You might just find yourself working with one of these newcomers! Welcome Mary Lynn and Maggie! 

Mary Lynn Babetski

DSC_0164Just spend a minute with Mary Lynn and her spirit and gusto for life will overwhelm a room. You can’t help but get just as energized about marketing, PR and advertising for your company as she is. Mary Lynn brings us over 15 years of PR and marketing experience primarily in the tourism and hospitality industry. Beyond being well-qualified in her field and in her life experiences, she brings a whole new dynamic to the Account Services team with her guidance, fun stories and “tough” love as we call it. Mary Lynn is our Vice President of Client Services and assists in brand strategy development, corporate communication practices and media planning/buying strategies. Learn even more about Mary Lynn and her spunky personality by checking out her agency profile. Continue Reading…

Mark Adkins

Posted by on Thursday, December 11, 2014

Advertising & Creative, Brand Development

Interview with a Stock Photograph

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I have no problem with the occasional, tactical use of high quality stock photography. But when stock photos become the default choice of imagery – especially those go-to clichés that have a built-in groan factor – I get really worked up. So much so that I can only find relief by imagining conversations like the following…

Interviewer: We’re talking today with “Businessmen Shaking Hands,” ostensibly the most famous stock photograph in the civilized world. How did you become so popular?

Businessmen Shaking Hands (BSH): Well, doesn’t everyone know that? I make a universally appealing visual statement in all languages.

Continue Reading…

AJ Heisey

Posted by on Thursday, December 4, 2014

Online Marketing

SEO Philosophy of Use

I Rank, Therefore I am

SEO is a turbulent river where the only constant is change. It's a frustrating truism that torments the analytical minds within the digital marketing industry. However, by abandoning the empirical and focusing on the theoretical, you realize the river has always been flowing toward the same mouth. Reflecting on this end destination can illuminate novel best practices and a map for future SEO navigation.

It’s easy to forget that philosophy and science maintain a symbiotic relationship. SEOs seem to spend a disproportionate amount of time trying to uncover how search engines work and what the engine’s spiders are seeking. We look at the hard-coded facts of the online world. We desperately gather information from past analysis, blending it with present strategy in order to affect future outcomes. We tend to focus on the science of it all. It’s easier to comprehend, easier to target and much easier to measure. We forget to take a step back and look at the larger picture, to practice my favorite aspect of SEO – philosophy.

Continue Reading…

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