Blog

Musings and news-ings

Becoming a Tourism Marketing Professional

Don't get the wrong picture... it isn't all fun and games at marketing college.

Don't get the wrong picture... it isn't all fun and games at marketing college.

For the last three years I’ve been spending a few days each summer in Dahlonega, Georgia – not to enjoy the Georgia wine trail or to pan for gold, but to take part in Southeast Tourism Society’s annual Marketing College and to receive a Tourism Marketing Professional certification.

Held on the campus of the University of North Georgia, this three-year program gives tourism  professionals like myself the opportunity to learn techniques from all facets of the tourism industry. From generational marketing strategies to data and research, Marketing College introduces new insights from experts with real-world knowledge and experience. Marketing College has allowed me the chance to gain important insight into trends affecting the tourism industry. During my tenure as marketing manager at Bok Tower Gardens I was able to implement tourism marketing strategies to gain traction in positioning the National Historic Landmark to travelers throughout the Central Florida region. Now, since I joined the CNP team earlier this year, I’ll be able to continue to make a meaningful impact marketing our destination to Florida travelers with our partners at Visit Central Florida. Continue Reading…

How SEO is Like the Art of Bonsai

Photo Credit: Norio.NAKAYAMA

Aiming for all natural search engine optimization and organic growth? You should be. Cultivate your SEO skill-set by looking at the parallels drawn from the art of bonsai - an art where gentle guidance leads to wondrous developments.

How many times have you meandered past a juniper bush and not paid it any consideration? When have you walked by a meticulously maintained bonsai tree and failed to stop, even for just a moment, and reflect on its purpose and engage in the simplistic beauty? Exactly . . .

SEO is the art and science of tweaking a natural website to become more attractive to an expanded, collective and engaged audience. To entice this audience you need to first identify the primary source of information aggregation used over the past 20 years. Unless you’ve been living under the proverbial rock, then you know the answer is the Internet, and that the true answer is Google. So how do you trick Google into providing preferential ranking to your website? Continue Reading…

CNP Makes Tampa Bay Business Journal’s List of Top Agencies

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Last week, we were proud to learn that CNP was ranked # 17 on Tampa Bay Business Journal's list of advertising & marketing agencies.

Moving up three notches from number 20 last year, the list is based on the number of agency employees in the Tampa Bay market.   Continue Reading…

Creating Sublime Text 3 Plugins – Part 1

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No, Python is not a large snake and Sublime Text is not an obscure reference to the 90's ska-punk band (at least not in this context). Rather, prepare to be amazed at the wonders of plugin development and making programs work for you.

Introduction

I’m writing this article in the hope that you (like me) are about to embark on a noble journey: the attempt to create your first Sublime Text 3 (ST3) plugin. Let me preface this article with the understanding that I am by no means a master ST3 plugin developer, but I will do my best to outline key points in the creation process that (to me) were a bit fuzzy. Continue Reading…

Top Tips for Social Media Branding

Social Media Branding

If you’re like me, attention to detail and a consistent, fresh look is important no matter what platform you’re using. From advertisements to flyers, and emails to social media posts, imagery is vital to sharing a message with your audience.

These visual stories help reinforce your purpose, but in an easy-to-digest way. What you share, how you share it and why it connects with your audience is the key to successfully branding your social media channels.  I’ve compiled a few quick tips on on how you can apply your brand to a few of the most popular social media networks and a list of the current social media image sizes for each network. Working within these confines and knowing what’s possible and what isn’t will help you own your page by branding it effectively both visually and emotionally.  Continue Reading…

CNP to Host Lunch & Learn in Orlando Office

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Please join us this Thursday (6/26) at 11:00am in our Orlando office for a Lunch & Learn event featuring CNP's Digital Strategist Jarrett Smith.

We would also like to extend the invitation to our community of clients and friends. Jarrett will be facilitating a presentation about our unique inbound marketing strategy. For organizations looking to drive traffic to their websites, this brief should not be missed.

Our fundamental approach to marketing in today’s environment is based on a hub-and-spoke methodology. Your website is the single, central hub for all your brand’s content and will have more eyes on it than any other marketing tactic. We will illustrate how to effectively leverage your marketing efforts to increase engagement through your most critical marketing tool, your website.

In addition to the workshop, CNP will be providing a catered Chipotle lunch, followed by an optional ‘watch party’ as team USA takes on Germany in the 2014 World Cup. Please RSVP to Leslie Heimer or tweet @leslieheimer.

The Right Way to do WordPress Custom Taxonomy Rewrites

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If you look at the default WordPress archive for a taxonomy (like "Categories"), it can be hard to tell which post type the taxonomy belongs to. Fortunately, taxonomy rewrite rules help us dynamically rewrite the URL.

Ok, this is just a quick hit, but it touches on something that has annoyed me for a long time. Here’s the situation:

  1. Say you’ve got a Custom Post Type, like “Work.” Hypothetically.
  2. Say you’ve got a Custom Taxonomy for Work, called Type. Continue Reading…

Leslie Heimer Joins the CNP Team and Opens Orlando Office

The view from the new office is amazing!

The view from the new office is amazing!

I’m pleased to announce today that CNP has opened a second office in downtown Orlando, as part of our long-term growth strategy.  We’ve noticed a fairly steady influx of fully integrated clients based in the City Beautiful,  so we’re trying to expand our physical footprint to suit.

The location, in the heart of downtown (on Orange Ave. & Wall St.) should help us draw in new business and enhance client offerings under the leadership of our newly appointed Vice President of Strategy and Development Leslie Heimer. She’ll head up marketing and strategy for our Orlando-based clients.

A sixth generation native to Central Florida, Leslie received her BS from the University of Florida and is currently working on her MS in Brand Management. She has more than 17 years of corporate development experience and has received numerous awards for her work in brand strategy and community involvement.

Previously, Leslie managed the Strategic Development division of Spalding Consulting, Inc., an IT and Financial Management company located in the Maryland/DC area. As Program Manager for a number of client support teams, her ability to offer marketing and awareness campaigns for complex IT solutions gained her clients national exposure and secured critical program funding.

Download the Full Press Release

Check out the article in The Ledger

PS – Leslie would LOVE to buy you lunch! Just shoot her an email.

An Explanation of Domain Name System (DNS)

explaining dns

If you have your own website or domain name, you may have had to deal with DNS entries, especially if you have ever moved your website from one web hosting provider to another or changed email services. The Domain Name System is one of the hidden, behind-the-scenes technologies that makes the Internet work.

How does DNS work and why is it such an integral part of all things Internet? Well, when you type a domain name into your browser’s address bar, your Internet service provider’s domain name server translates that domain into an IP address by looking at the website’s domain records. With the resulting IP address, your browser can locate the requested website. Continue Reading…

The 5-point Oath for Digital Immigrants

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NOTE: If you currently have 19 web pages open on two ginormous side-by-side computer monitors, a mind-boggling flow of social media notifications on your iPhone and an iPad in your lap streaming Game of Thrones – this post is not for you.

The rest of you – you know who you are.

You have the necessary skills required to send a fax. In lieu of texting, you have actually spoken to someone on the phone in the past week. You adore the sensual feel of 20-lb. multi-purpose copy paper. Every now and then, you even like to pull out your old trusty old Rolodex and take a sniff of all your “experience.” Continue Reading…

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