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Musings and news-ings

The 5-point Oath for Digital Immigrants

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NOTE: If you currently have 19 web pages open on two ginormous side-by-side computer monitors, a mind-boggling flow of social media notifications on your iPhone and an iPad in your lap streaming Game of Thrones – this post is not for you.

The rest of you – you know who you are.

You have the necessary skills required to send a fax. In lieu of texting, you have actually spoken to someone on the phone in the past week. You adore the sensual feel of 20-lb. multi-purpose copy paper. Every now and then, you even like to pull out your old trusty old Rolodex and take a sniff of all your “experience.” Continue Reading…

Building on Emmet: Crafting your own Sublime CSS Snippets

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Emmet is a shorthand system for front-end developers, so if you're an ex-stenographer or you just get a kick from coding by dictation, you're gonna love it. Even better: you can add your own shortcuts too.

First things First: Install Emmet

If you’re building websites via Sublime and you haven’t installed Emmet yet, go do that now. Why, you ask? Because I couldn’t imagine writing CSS without it. Continue Reading…

One Thing Martin Says About Advertising & Creative

No. It’s a word that so many fear, yet we hear it all the time. To be completely honest, often times we downright expect it. It is how you take it and use it to your advantage that can set you apart. To me, no means: revise, reimagine, dig deeper, go higher, be bold.

 

Whitney Strand

Posted by on Tuesday, March 25, 2014

Culture & Community

More Cowbell!

Christopher Walken as "The" Bruce Dickinson – SNL "More Cowbell" skit, 2000

Christopher Walken as "The" Bruce Dickinson – SNL "More Cowbell" skit, 2000

We're very proud to have such an incredible group of people here at CNP – but every now and then, we have to stop and ask ourselves, "What does this agency need?" – More cowbell, of course.

No, we didn’t hire Gene Frenkle, but we did hire a few of the most talented people we know. Take a moment to meet our newest cowbell players – you’ll love them as much as we do.

Martin Corbin

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Martin joined CNP in January as a Graphic Designer with more than five years of experience in graphic design, marketing and photography. He has a passion for championing brands through the use of integrated marketing efforts and is already helping us bring our clients’ creative visions to life. We’re thrilled to have him here!

Jarrett Smith

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Jarrett joined our team in February as a Digital Strategist. With a digital marketing background that includes social media, content marketing, lead generation and marketing automation, Jarrett brings a holistic, cross-disciplinary perspective to our digital projects. In short, Jarrett’s become an important link between our clients and web team, and he’s already had a hand in shaping digital strategy for many of our clients.

Katrina Hill

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Katrina joined our Account Management team in February.  She brings with her several years of experience managing multi-media campaigns and social media marketing efforts for a variety of industries. Katrina’s thorough approach and attention to detail have already shown her new clients that they’re in great hands. We’re very excited to have her on the team!

4 Ways to Clean Up Your Email Marketing List

Cleaning Up Your Email List

If you’re getting the itch to do some spring cleaning this season, what better place to start than with your email marketing list?

While there are many best practices to see success in any ongoing email marketing plan, one very important way to improve email deliverability, open rates and your overall return on investment is making sure you are sending to a clean list of email contacts. Think of the last time you had to clean out your inbox … I can guarantee it wasn’t a pretty sight, was it?

Now apply that to your subscribers. Yikes, right? Your subscribers are a fickle bunch, so from time to time it is important to groom your list and take a long, hard look at who you are emailing in order to improve your email campaign results and make sure your emails aren’t getting reported as spam down the road. (It may even save you money too!)

These four quick tips will leave you, and your emails, feeling fresh throughout the year:

Continue Reading…

Seth Wilson

Posted by on Thursday, February 20, 2014

Online Marketing

How SEO is Like Landscaping

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One of the most challenging aspects of SEO is helping clients understand what SEO actually is, as a service. When I meet with prospective clients, they typically understand that SEO has to do with ranking better in search engine results, but often times they don’t know how this is done and what the implications of a well or poorly managed online presence are. One of the ways I explain our SEO service at CNP is to compare it to a landscaping service.

If you think of a company’s website in terms of a corporate asset similar to a physical “brick-and-mortar” location or branch, it’s easy to see why it would need a landscaping-like service. Even when a company builds the nicest branch/location possible, if nothing is done to maintain the building and its surrounding landscape, it will quickly turn from something that drives business to something that drives business away. Most businesses should look at their website the same way.  Continue Reading…

How to Make UTM Codes and Why They’re Important

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Urchin Traffic Monitor (UTM) codes do a lot more than just make URLs ridiculously long. They play a pivotal role in measuring your marketing efforts and can help you see what resonates most with your audience.

So, what is it?

A UTM code is part of a custom URL that allows you to track a source, medium and campaign so you know exactly where your website traffic is coming from. It was originally used in conjunction with Urchin, a  web statistics analysis program developed by Urchin Software Company. Google purchased the software in 2005 to grow Urchin’s online product, which we now know as Google Analytics. Continue Reading…

Enterprise Florida launches new website designed and developed by CNP

Enterprise Florida Website

“It’s like comparing a shiny apple to a potato!” This was one of the many wonderful comments made by an Enterprise Florida stakeholder as the staff unveiled their new website to the Board of Directors this week in Tallahassee.

Florida's Secretary of Commerce and Enterprise Florida's President & CEO Gray Swoope with Katie and Alex at the EFI Board Meeting in Tallahassee.

Florida’s Secretary of Commerce and Enterprise Florida’s President & CEO Gray Swoope with Katie and Alex at the EFI Board Meeting in Tallahassee.

You know you’ve done your job right when your client’s constituents use the very same words to describe the completed project that they themselves used in those early discovery meetings month and months ago – “Bright, modern, clean, innovative” and, most importantly, “easy to use.”

Enterprise Florida is the principal economic development organization for the state of Florida and is primarily focused on facilitating job growth for Florida through recruitment and retention, international trade and exporting, promotion of sporting events, and capital funding programs to assist small and minority businesses. Continue Reading…

Social Media Strategy: Brevity v. Verbosity

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With so many great ideas to share with the world, it's easy for us to lose sight of how much effort our followers are willing to put into reading about every. little. detail.

So we compose beautifully written, elaborate Facebook posts about branding, strategy, the meaning of life, knowing that this information is important enough for everyone to appreciate and read. I’m terribly sorry to tell you this, but it’s not. It’s too long. Continue Reading…

Chris Nikdel

Posted by on Monday, January 20, 2014

Culture & Community

One Thing Chris Says About Culture & Community

“Life’s most persistent and urgent question is, ‘What are you doing for others?’

- Dr. Martin Luther King, Jr.

 

Pictured: Martin Luther King, Jr. at Gracie Mansion Press Conference. Photo by Dick DeMarisco via public domain.

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